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AdviceLens
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Get CFO-level insight for your RIA—without hiring a CFO

Plug in QuickBook Online. AdviceLens gives you clear KPIs, peer benchmarks, and a fix list—fast.

  • Connect systems once. Read-only.
  • We standardizes your data into expert-vetted categories.
  • Know what's working. Fix what's not. Instantly.
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Co-founded by Michael Kitces

Peer & Market Benchmarking • Anonymized & aggregated data • Co-founded by practice management expert Michael Kitces

Revenue / Advisor

$514,920
per advisor
Within Range
Your firm: 3 advisors
Peer range: $350,000–$600,000
To push toward $600k, raise average revenue per client and unlock capacity (delegate follow-ups/admin, standardize meeting prep).
Benchmarking is anonymized & aggregated.

How it works

Connect your systems

Secure, read-only connections to QuickBooks Online and your portfolio system.

We maps your data

We convert your feeds into research-backed, expert-vetted categories and KPI buckets.

Tell us about your firm

A few prompts about team, roles, and service model.

Get your report

Within ~10 minutes, see what's going well and where to improve—plus how you compare to peers (anonymized & aggregated).

Benchmarking is anonymized & aggregated.

"Growth doesn't solve profitability problems in advisory firms. It compounds them!" — Michael Kitces
Michael Kitces
Practice Management Expert & Co-Founder, AdviceLens
MK

How AdviceLens solves this

Measure what matters. We show EBOC & Operating Margin, Revenue/Advisor, Overhead/Client, Clients/Advisor—the levers that move profit.
Know where you stand. See your numbers vs anonymized, aggregated peers so problems (and wins) are obvious.
Get the fix list. Clear next steps: pricing/minimums, process & delegation, tool consolidation, staffing mix—prioritized for impact.
Track progress. Recheck in a month; see margins move.

What you do (right now)

1
Book a 10-minute call
2
Export QuickBooks(we'll show you how)

What we do

Map & benchmark your data → One-page findings brief in 24 hours with "Do Next" actions.
Schedule on Calendly

10 minutes → 24-hour insights

What advisors really care about

Clear KPIs, peer benchmarks, and exactly what to do next. (Benchmarks are anonymized & aggregated.)

EBOC Margin

EBOC margin vs peer band (anonymized & aggregated).

Excellent efficiency head-start before owner pay.

Do next: Protect leverage—document workflows, keep admin off advisors, and monitor capacity.

Operating Profit Margin

Operating margin vs peer band (anonymized & aggregated).

Within peer range—solid efficiency after owner compensation.

Do next: Blend a small fee lift (+2–3 pts) with light overhead trims (+1–2 pts) to reach target.

Revenue per Advisor

Revenue per advisor vs peer band; target ≈$600k.

Within range; momentum to reach $600k/advisor.

Do next: Raise minimums and package planning; delegate follow-ups/admin; standardize meeting prep.

Revenue per Employee

Revenue per employee vs peers.

Strong efficiency.

Do next: Lock in with checklists & template deliverables; add support before advisors overload.

Revenue per Client

Revenue per client vs healthy band ($5k–$13k).

Above the healthy band (~$5k–$13k)—signals up-market book and strong pricing.

Do next: Review clients paying < $4k (≈⅓ of avg) for fee/minimum adjustments.

Overhead per Client

Overhead per client vs norm (35–40%).

Lean at ~28.4% (vs 35–40% norm).

Do next: Reinvest selectively in ops/CSM to free advisor time and fuel growth.

Clients per Advisor

Clients per advisor vs typical capacity (50–100).

Below typical capacity (50–100).

Do next: Add ~6–12 clients/advisor to hit $600k, or tighten scope/pricing to lift revenue/client.

Revenue Mix (AUM vs Planning Fees)

Revenue mix: AUM vs planning fees.

AUM-heavy = market-sensitive.

Do next: Build 10–15% recurring planning/subscription revenue; make planning ongoing (quarterly touchpoints).

Backed by subject-matter expert Michael Kitces.

Get your analysis →

Book a 10-minute beta call. Get insights within 24 hours.

We'll do the heavy lifting now. You export from QuickBooks; we map, benchmark (anonymized & aggregated), and send back a concise findings brief.

10 spots only
~10 min of your time
24h turnaround

We're onboarding design partners while we finish the app (no in-app analytics yet—done manually by our team).

What you'll get:

  • Actionable insights from practice-management experts.
  • Peer & market benchmarks (anonymized & aggregated).
  • Michael Kitces' methodology and expert validation.
  • Clear next steps to improve margin, growth, and client experience.
MK
Co-founded by Michael Kitces
Practice Management Expert

How it works:

1
Export your QuickBooks file

(CSV/XLSX)

2
We standardize & benchmark

your data

3
You get a findings brief

within 24 hours

Schedule on Calendly

Benchmarking uses anonymized & aggregated data. Your information stays private.